“XSION Transdisciplinary Innovation International Forum” is originated from the 2012 “IT Next”, which is a seminar based on the cloud technology trend. Responding to the fact that Taiwan’s cloud industry has mature research and technology ability, but must corporations don’t have visibility in the global market. It may be due to the lack of integration and still keeping the OEM manufacturer thinking.
Combining feedbacks from domestic and international industry predecessors, success factors of products and services must have 3 conditions, business strategy, innovative technology application, and user experience. They are not only important to the company itself, but also to the products and services. Therefore, the transformation of the event in 2016 will embedded these 3 major conditions as a development foundation to provide more contents to share successful business models and potential applications and have in-depth discussions.
This year’s theme of XSION forum is “Service experience.” Based on 3 essential elements, the forum deepens the empathy and service design ideologies. Through new startups and big corporations’ cases, we share thoughts, and to sum up with public service innovative projects and smart city new demands. We hope to bring new inspired thoughts for domestic companies and professionals.
As in the past, this event is expected to continue to improve user experience from all perspectives, to activate thoughts and visions, and to promote a healthy innovation and entrepreneurship ecosystem!
The focus of this year's event is "Brand value increase ∞ full experience;" a series of selected 13 speeches about user experience lays out a complete guidance of the topic.
To face the shopper-driven age, analyzing the transposition thinking steps and the service process design is the name of the game. Additionally, more practical business real case experience, such as shopping line design, online/offline virtual reality integration, Internet celebrity economy, and elderly care, is also important. Besides, we wish to strengthen all industries by providing flexible thinking and integration ability. In this forum, new startups share ways to discover customer new demands through transposition thinking, and help companies successfully create value-added service and increase brand visibility. Furthermore, these speeches will inspire audiences and give them imagination of the future public innovation service and smart environment as well as add positive energy to the industry.
Key words for 2017 forum; Thinking construction, insights for demand, service optimization, brand value-added, seed of transdisciplinary, public service.
From well-known companies Elite speakers
We reserve the right to modify, to insert, and/or to withdraw any part of the agenda specified herein.
Part of the agenda will be English speech, we will not providing translation service.
The ticket is limited supplied.
Chinese Consumer Center was established by Stans Foundation and co-funded by the president Stan Shih and some entrepreneurs with foresighted visions. The association was driven by the market needs and plans long-term innovation strategies and action plans.
Ergonomics Society of Taiwan combines domestic human resources of Ergonomics, upgrades domestic human-factors engineering researches and related technical level in order to promote the exchange of relevant researches with international institutes.
UserXper is based on Humanism ideology, focuses on innovative user experience planning, and helps customers create high quality products and services. UserXper’s vision is to “nurture innovative design talents and drive the increase of the industry service experience.” For many years, the company planned over hundreds of corporate trainings, open courses, and HPX community seminars. Since 2013, it has continued to promote international UX-related speakers to come to Taiwan and share their knowledge and experience.
IxDA Taiwan, the Taiwan subsidiary of Interaction Design Association. It dedicates to accomplish the association’s goal; using the community energy, aggregating government and academia in order to upgrade Taiwan's industrial design and interactive experience.
SDN is a world leading service design Internet community, also, a professional, open, shared knowledge network. It has many local and international activities, professional articles and periodicals. Having well links with consultants, corporations, and government experts, it is expected to add values and impacts onto public and private service design projects. Taiwan subsidiary was established in 2015. In hope to get in touch with partners who are interested in the service design field.
UiGathering established ”Taiwan User Experience Professional Association”. The main purpose is to “promote user experience design and research, and enhance the professional knowledge within the industry”.
Founded in July, 1999, BusinessNext is the first media that adopts contents of Internet and technology as core coverages in Taiwan. It focuses on the newest trends on technology, Internet, green energy, digital marketing, branding topics in the global, China and Taiwan. BusinessNext has not only become the most favored magazine among business leaders and new generation of elites, but also led concerns and discussions regarding to the topic of network in Taiwan society.
INSIDE started from a wiki-like blog and continued to participate and experience the community website trends. Today, it became an important broadcasting media for startups and webs.
David Gong is the only Chinese who has won 2 Cannes Entertainment Lions awards. Besides, he also won other international awards such as Clio and D&AD. In 2007, he acquired Taiwan Outstanding Advertising Professional and Lifetime Achievement Award. After over 10 years being a director, he was appointed as a visiting professor by Beijing Film Academy, Peking University, and Chung Yuan Christian University, and a brand strategy consultant for many corporations.
“Putting yourself in other’s shoes” allows you change your perspective, change your position and adjust your mind. “It takes all sorts to make a world.” We must know that being different from others is normal. And we can understand that “other’s benefit” and “own benefit” are equally important. And then, we can enter the role of "others" to consider the overall situation.
Through learning from David’s “transposition thinking” method, we can challenge our own ideas, thoughts, and actions. Thus, in a highly competitive market, everyone can acquire the key competency of “predicting other’s choice of strategy.”
Senior experience designer @ Continuum
Coming from the Automotive industry, David has spent years building his experience with German luxury automakers Audi and BMW in both the N. America and European markets. Focusing on both production and concept interiors, he developed the ability to translate emotional expressions into tangible and practical solutions. David's comprehension of the production constraints and processes has given him the ability to discover creative ways that satisfy the feasibility while ultimately delivering something that connects with the heart and soul of every user.
David was born in the U.S. and raised between Germany and the U.S., in a family with roots tied to Europe, America and Asia. His multicultural upbringing allows him to appreciate and work across cultural barriers in order to identify ideas that are globally and locally relevant.
Continuum is a global innovation design firm. Founded by Gianfranco Zaccai in 1983, we are headquartered in Boston, Massachusetts, and our offices operate in Milan and Shanghai. Our work is informed by the needs, desires, and aspirations of people: customers, patients, citizens, and those who make our client organizations work.
We bring to every project a global perspective, with world-class capabilities and local sensibilities. Continuum operates with a collective purpose of making a difference—in people’s lives and in our clients’ bottom line.
The car industry, is ripe for disruption. From shifting consumer perceptions toward car ownership to new tech players who intend to challenge the status quo, automotive OEMs of the world are at a philosophical crossroads of sorts.
As an individual who started his career as a car designer and having crossed over, joining the ranks of design thinkers and ethnographic researchers, I have had an unique opportunity to personally observe and experience the organizational pain points that are inherent to the research and development cycles of today’s auto manufacturers. And while these pitfalls may very well be responsible for the downfall of a generation that has defined mobility for the 20th Century, they also present opportunities that can be addressed through the way design innovation consultants, like those of Continuum, work to uncover deep insights and values that drive and inspire those we cherish as our customers.
General Manager @ Mtel
Graduated with bachelor degree of Mathematics from the University of Waterloo and with more than 10 years' experience in digital mobile marketing industry, Mr. Willy Wong, Chief Executive Officer of Mtel Limited, is making every effort to explore market potential as well as delivering brand value. Having involved and contributed to more than 100 applications development, Willy witnessed success of Mtel in various kinds of industry awards and achievements. Under his leadership, Mtel became the first company to launch mobile application for banking sector in Hong Kong.
With recognition of his accomplishment in digital industry, he won Mobile Star Award at Mob-Ex Awards 2016.
Established in 1999 and headquartered in Hong Kong, Mtel has developed into the leading digital solution provider with offices in Hong Kong, Guangzhou and Taipei. With a team of over 120 professionals, Mtel provides digital solutions to renowned international and local clients from a wide spectrum of industries, encompassing Shangri-La, Manulife, Standard Chartered Bank, Pfizer, Cathay Pacific, Neo Derm, Trinity, McCann & Spencer, Saatchi & Saatchi, to name a few. Mtel supports these clients with development of mobile, web and social applications, digital installations and cloud platform.
advisory of Citizen's Engagement in Public Design @ the Ministry of the Interior of Korean government
I am currently a director of 'Design for Unity' lab and an assistant professor in the Department of Experience Design, Graduate School of Techno Design, Kookmin University. I am also an advisory member for 'Citizen's Engagement in Public Design' Project from the Ministry of the Interior of Korean government.
Before joining Kookmin University I have worked in industry as a UX designer and engineer for a number of companies such as Samsung Electronics in Korea, Philips Design in Singapore, Idapta/MediaOcean in USA.
As one of the research labs under 'Department of Experience Design,' 'Design for Unity' focuses on researching design theories and practices in solving social conflict and bringing harmony to society with coexistence, diversity, and mutual respect. Our research is based upon user experience, public service design and social innovation design.
I will be talking about my personal experience and lessons-learned from a government-driven project called 'Kookmin Design Corps’ where I am involved as a service designer and an advisory member. The project’s intention is to encourages citizens and service designers to engage into making public policy around the nation. This project has been active for four years from 2014 and we have gained both positive and negative feedback from general public, design community and government. I’d like to share some of the key learnings for those who are interested in public service design, design for society and design for policy.
Vice Chairman @ Eastern Integrated Marketing
MS of NTU-FUDAN EMBA, 2011
Planning Supervisor, Ogilvy & Mather
Commercial and Marketing Director, EBC
General Manager, EHS
General Manager, EMI (Shanghai) Business Department
Starting from December, 1999, EHS (Eastern Home Shopping & Leisure) became the first TV shopping channel in Taiwan. It first released live mode program, which was hosted by TV stars & celebrities. It keeps good quality on customer management, accurately masters membership requirements and consumer preferences, and has strong international and domestic vendors to form a product supply chain. Combined with the above advantages, it created an unprecedented virtual shopping new model for Taiwan consumers.
In the past 18 years, EHS has 5 home shopping channels and 3 MOD channels, with over 880,000 members from 5 million families. It also has 2 shopping websites and 1 publication as diversified marketing and distribution channels for creating anytime, anywhere shopping experience.
EHS continues to be the industry pioneer by first releasing 24-hour home shopping program that was produced in a full-digital HD studio. Filming real scene and adding 3D animation, the production team is committed to create wonderful shopping experience as well as to develop products that are well worth for consumers.
Associate Professor Of Department of Sociology @ Soochow University
Soochow University Associate Professor Of Department of Sociology.
Soochow University Tomorrow Hub Chief Culture Officer(CCO).
He is the key person of development in Taipei City Urban Design. Proficient in cultural economy, life style research, creative sociology and social change, he served as the commissioner of the Department of Cultural Affairs, Taipei City Government. In his period of office, he promoted many urban regeneration plans and led a team that was in charge of applying for Taipei City to be in the 2016 World Design Capital.
He advocated to take designs into city life and to shape a creative ecology of Taipei. He gradually shifted Taipei City from a rigid commercial city atmosphere into an international world design capital.
He is good at cultural policy, cultural economy, cultural sociology, consumer sociology, contemporary social theory, social change, and life style research academic fields.
《Homo Deus The Brief History of Tomorrow》, 《The Inevitable: understanding the 12 technological forces that will shape our future》, and《The Third Wave: An Entrepreneur’s Vision of the Future》 are 3 popular books that were published in Taiwan this year. In fact, books related to the subject are too numerous to mention. They all point out one thing, which is that we are moving into the era of “big shift.”
Technology is really impacting the development of the world. However, there is a hidden tendency that people cannot ignore, which is Engagement. Simply put, it means that all get together to do a meaningful thing. The stronger power of engagement accumulates, the more values the innovation creates.
“Getting all together to achieve one thing” has strong social needs. New startups can develop niche markets based on this concept. Especially in the era of “maniac politics, absurd society, and extreme climate,” more and more people wish to unite to take actions to make positive change for the world.
Co-founder & CMO @ SkyREC
Founded in 2013, SkyREC is a Taiwan-based startup company specializing in video and data analysis with its world's 1st A.I. Platform "SkyREC Analytics" exclusively designed for brick-and-mortar retailer.
With the integration of its leading core technologies: Big Data, A.I. (Artificial intelligence) and the insights of retail business, SkyREC enables retailers improve physical store operation with high efficiency by discovering the in-store problem, analyzing and predicting shopper behavior.
SkyREC cooperating with more than 78 retail brands, SkyREC’s service has covered among 11 countries in Asia Pacific.
To contrast with E-commerce, the “shopping experience” is the greatest competitive advantage of bricks & Mortar business. A wonderful shopping experience always comes from store goods and services. Such an experience is not only related to the merits of a brand image, but also directly affects a store's turnover. Only deeply analyzing customer behaviors and adjusting the store furnishings according to customer preferences, a store can implement high-performance store operations and marketing strategies.
SkyREC was created for bricks & mortars to provide business analysis.Through AI technology and Big Data analysis, stores in addition to optimize product display and traffic flow design, but also efficiently design high-potential products based on consumer shopping behaviors, even lower the operation cost and make high-effective decisions.
Co-founder & CEO @ Hahow
Arnold Jiang had many long-time experience in other countries so he fully understands both western and eastern cultures and values. He is deeply influenced by Sociology and is good at understanding and analyzing the causes of individuals and social problems. He hopes to bring the possibility of change through innovative thinking. Either from the observation of the prosperous of cram school industry, or seeing the failure in changing majors or jobs in many young people, he found that "high threshold for cross-domain learning" is a problem. And he thinks that human beings naturally desire for and need diversified learning experience. Thus, Hahow advocates to "share the economy" and use this approach to solve the problem.
Arnold Jiang is the cofounder and CEO of Hahow. His goal and vision are to make everyone more versatile and enjoy the joy of learning.
Hahow, the Taiwanese pronunciation of “school,” is a name of the most interesting online platform and an Asia leading transdisciplinary learning website. It was created by 4 people in 2015. They were brown in the 80s, and had many experienced in education and their own philosophy toward teaching/learning. Since the website was established two years ago, it has accumulated more than 70,000 members. And every month, it sells over 7,000 curriculums, which are contents of performance, design, program language, painting and singing, etc. The task of Hahow is “to deliver happiness of learning to everyone through the power of technology and creativity and to achieve the effective broadcast of knowledge and skills!”
CTO @ MABOW
The members of MABOW group had experience to teach elders in using tablets, digital camera, and 3C products and encountered lots of difficulties because of elders' bad memory or eyesight. However, they found that “TV” is the most convenient 3C equipment for elders! Therefore, they combined “video conference” and “TV” to provide elders communication with relatives and friends as easy as they watch TV in their living rooms.
MABOW released “MABOW HOME APP” – a TV Video Conference set. Without any switch of TV channels, only need to press a green bottom, elders can start using video conference function. It is so easy for them to execute on TV screen, and they can see people who they are always concerned about.
Later, the group found that many children are too busy to contact with their elders. So, MABOW released “MABOW Live Care Secretary Service.” Through video conferencing function, young secretaries from age 20s to 30s are ready to assistant for these families to take care of elders.
The speech starts from the origin of MABOW, explains the concept and operation of the “MABOW HOME APP” TV Video Conference set, and the development and service content of “MABOW Live Care Secretary. Finally, they will share their observations toward aging society. In hope to integrating resources and making efforts for elders through science and technology supports.
CEO @ SIMSIX
TALK.TW has operated in the network community for many year. With more than 10 million fans, the company dominates an online magazine - TALK Magazine, joined webcasting market in 2016 and established TALK TV, provides complete service and celebrity exclusively endorsement merchandise in TALK Shopping, established TALK Star to plan and manage the agency of Internet celebrities, and started TALK Asia to expend business toward the international market.
In the media age, everyone wishes to become an Internet celebrity. Becoming Internet celebrity is actually a process of starting one’s own business. A possibility of promoting self to approach an IP.
From Internet celebrity to IP, dozens of angles of the business such as platform, sales, agent, PR, authorization, cross countries, products need professional knowledge and service procedure.
How to build up and operate a celebrity from diversified ways? How to make this personal charisma go overseas?
CEO @ PKLOT
Parking Lot APP was created in 2015 summer. It makes the parking lot information transparent to solve the trouble of finding parking spaces. When parking is no more a hassle, people can enjoy a great quality of life. When technologies and car owners are all come into the picture, we believe that we can make changes.
How was Parking Lot APP transformed from a side project of a team to a 15-people company? And how did it become a well-known app that more than 8% driver uses in Taiwan?
Service department service manager @ Duofu Care & Services
The founder, Jeff Hu, at the time his 90 years grandmother was sick and had to use a wheelchair, experienced and realized that Taiwan society has many unfriendly environments toward disabled people. Disabled people are tortured and suffered by having troubles on waiting a bus, booking a Rehabus, or calling a taxi. The wheelchair moving problem made their life circle become smaller. As a result, Jeff decided to dedicate to barrier-free service and established Taiwan’s first private Rehabus company.
The company provides good quality services to solve transportation problem for pregnant women, kids, elderly, and disabled people. Today, it provides more than transportation service. In 2016, the company established travel agent department. Hopefully, more disabled and elder friends can enjoy happy time with their relatives and their families can be relieved as reducing some of their burdens.
Doufu Care & Services started its business from call for transportation service, especially for disabled people’s convenience and instant service. Later on, the company adopted on-time, manner, clean and others to set up service standards in the industry, even solved the problem of moving wheelchairs up and down the stairs.
Therefore, after solving the basic problem of moving vertically and horizontally, we started to fulfill more consumer’s needs. We accompany disabled people and elderly to participate more social activities, such as, watch movie or game, go shopping, and travel. The more we go out, the more the society will understand their needs. It will remind the others to provide better services or products for them or adjust an unfriendly environment.
Only solving social problems, providing warm and paid services to consumers, and bringing more resources in, the industry can be upgraded. To the end, we can feel relieved when we get old.